Bruce Blausen Cites Need to Tailor Product Delivery by Country

Houston, September 8, 2008 --- In the September, 2008 issue, Entrepreneur Magazine interviewed Bruce Blausen, Founder and CEO of Houston-based Blausen Medical Communications and other successful entrepreneurs, regarding how they drive growth in markets around the world.

Referring to the differences among overseas users of the Company’s high tech medical atlases, Blausen emphasized that it was important to concentrate on product basics, and then adjust the elements by country that can drive acceptance and use. For instance, in the Netherlands customers wanted to access the atlases via a web portal, while in Asian markets alternative access via PDA’s and cell phones was desired.

Emphasizing the importance of understanding markets from Europe to Asia and not being tied to a U.S - only marketing model, Blausen said "What works in the U.S. won’t necessarily work in diverse international markets. Many times you’ve got to adjust some of the components to make it truly attractive to them."