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Article posted on Oct 15, 2008
Houston, October 14, 2008 --- Blausen Medical Communications, developer and owner of the world's largest library of medical animations, announced it has joined with Milan-based Mix-x Consultancy to promote and license Blausen's animation library throughout Europe. In addition, Mix-x will be able to draw upon and offer clients the creative communications support of Blausen Media, Blausen's creative agency, specializing in branding and integrated communications for the Pharma and Biomedical industries.
Bruce Blausen, Founder and CEO of Houston-based Blausen described the cross-Atlantic tie-up as a major win-win for both companies. "It's really positive to be allied with a respected player like Mix-x within the European Pharma and Biomedical markets. Now, in addition to their respected strategic and branding credentials, they will be able to offer clients licensed access to the Blausen family of atlases with over 7,000 animations, as well as bring to bear our considerable creative expertise on what can be complex marketing tasks."
Further endorsing the alliance, Rita Zilich, Partner and CEO of Mix-x, enthusiastically described the benefits to both companies. "By offering access to Blausen's extensive animation content and creative product and support, Mix-x now has an expanded portfolio of leading edge solutions to offer our clients. Importantly, we have the local market knowledge and understanding that will enable us to apply them most effectively."
Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world's largest library of medical and scientific illustrations and animations. Blausen Media is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.Blausen.com.
Mix-x is a marketing communications company specialized in patient education tools and public awareness projects for the healthcare and pharmaceutical sectors. Through its team of strategic consultants and subject matter experts Mix-x enhances the communication of General Practitioners and Medical Specialists in their daily interaction with patients. A further area of activity relates to campaigns aimed to raise the awareness of healthcare issues with the General Public.For more information regarding Mix-x, please contact info@mix-x.com