For More Information Contact:
Blausen: Mike Hensgen (mhensgen@blausen.com) 713-334-6722

Human Atlas iPhone App places 150 common medical treatments and conditions in hands of healthcare providers, patients, consumers and students

HOUSTON (April 15, 2009) - Blausen Inc., developer and owner of the world's largest library of 3D medical animations, has partnered with CodeMorphic, a leading iPhone application developer to launch the new Blausen Human Atlas iPhone application. This app provides point-of-care education of 150 common medical treatments and conditions. The 3D animations average one to two minutes in length, with accompanying narration, The app retails for only $19.99 from the Apple iTunes App Store . Included in the atlas are 15 categories with approximately 10 videos each. In addition to common categories such as cardiology, respiratory and digestive, the atlas also includes the topic areas cancer, orthopedics and pediatric care. The Human Atlas iPhone app is an unsurpassed educational tool combining award winning animation, scientific accuracy and ease of use." To view the application, go visit the Apple iTunes Store.

"This is a significant development in patient and consumer education," said Bruce Blausen, founder and CEO of Houston-based Blausen, in describing the Human Atlas iPhone app. "In the hands of a doctor, nurse or family member, the iPhone app provides an invaluable visual learning experience right at the point of care. The information is delivered in a readily understandable way and will be available in 10 different languages."

Blausen's Chief Medical Officer, Hunt Neurohr, M.D. said, "Today's medical professionals are very comfortable with technological advances that can help them better educate their patients. This imagery can be shared with their support network of family and friends. Everyday patients are interested in learning more about a procedure or condition whether through the internet or other media, thus it is my belief that these powerfully communicative animations, made conveniently accessible through the iPhone, will be readily accepted."

Features of the Human Atlas application include:
Fifteen medical topics: Fifteen medical topics: Cancer, Circulatory, Digestive, Ear, Endocrine, Eye, Immunology, Muscular, Nervous, Pediatric, Reproductive, Respiratory, Skeletal, Skin and Urinary
Interactive Human figure reveals various body systems
Award winning animation in HD format

Dr. Neurohr believes that in addition to healthcare professionals, Blausen's new iPhone app will likely appeal to students in pre-med, nursing and related fields. "This app takes learning to a new level, where users literally watch a topic ‘come alive' and enhance the educational experience. The Blausen Human Atlas on the iPhone will be a natural complement to existing media, but beside that, it is really cool."

CodeMorphic CEO, Bill Heyman, said, "We're glad we were able to leverage the advanced technology of the iPhone get this great medical animation library into the hands of more healthcare professionals and consumers, And, we look forward to developing more apps for Blausen and other great brands."

Blausen and CodeMorphic will follow the initial Blausen Human Atlas iPhone app with additional Blausen iPhone applications targeted to various geographic and medical specialty areas. For more information, visit www.blausen.com/iphone.

About Blausen Group

Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world\'s largest library of medical and scientific illustrations and animations. Blausen Media is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.Blausen.com.

About CodeMorphic

CodeMorphic, based in Minneapolis, MN, develops high-end, cutting-edge iPhone applications for leading brands and organizations in the medical, real estate, food, and communications industries, including the highly ranked Public Radio Tuner. For more information about CodeMorphic, please visit www.codemorphic.com.