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Blausen Medical Communications Signs Four Year Human Atlas Licensing Agreement With Norwegian Health Informatics

Article posted on May 21, 2009


For More Information Contact:
Blausen: Grant Peterson (gpeterson@blausen.com) 713-334-6722
Norwegian Health Informatics: (Jorgen@nhi.no) + 47 73 89 47 50

Norway Firm to Use Human Atlas Content On Website to Provide Continuing Medical Knowledge for Healthcare Professionals

Houston, May 21, 2009 --- Houston-based Blausen Medical Communications announced it has licensed its complete Human Atlas animation and illustration library to Norwegian Health Informatics (NHI), owner and operator of the country's leading healthcare information web portal (http://www.nhi.no). NHI will use content from Blausen’s Human Atlas, an Internet-based interactive program, covering 277 medical conditions combining 3D animations with accompanying narration, still imagery and virtual reality models with textual components.

In commenting on the agreement Bruce Blausen, Founder and CEO of Blausen, said, "Norwegian Health Informatics is a preeminent healthcare information provider in Norway and one that we are proud to have using our Human Atlas. We believe our content's unsurpassed quality and scientific accuracy are in keeping with the high level of their operation and will complement their information offerings."

Professor in General Medicine and Editor of the Medical Handbook, Terje Johannessen said, "We are excited about our new relationship with Blausen Medical Communications. The addition of their Human Atlas to our website adds to what we feel is the already outstanding quality of our site’s information. And, with the quality and detail of their material, our current and potential healthcare professional audiences will benefit greatly."

About Blausen Group

Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world's largest library of medical and scientific illustrations and animations. Blausen Media is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.Blausen.com.

About Norwegian Health Informatics (NHI)

Founded in 1996, Norwegian Health Informatics (NHI) has developed the Electronic Medical Handbook (EMH). The development of the handbook was financially supported by the Norwegian Ministry of Health from 1997-99. Its purposes are to 1) bridge the gap between research and clinical practice; 2) save resources --- time, money and staff; and 3) improve the quality and equality of medical care. The handbook is an independent product and developed without any support from the pharmaceutical industry. None of the owners have any conflict of interest with regard to the product and its content. The handbook is an electronic database in general medicine. The editors are primary care physicians. Approximately 200 Norwegian experts are affiliated as reviewers, the majority of them academics at Norwegian universities. Today most physicians and other health care workers in Norway are using the Electronic Medical Handbook on a daily basis.