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        <title>Blausen Medical</title>
        <link>http://blausen.com/</link>
        <description>Alleviating fears and concerns of patients all over the world.</description>
        <language>en-us</language>
        

            <item>
                <title>Professional Broadcast Network (PBN) Licenses Blausen Human Atlas Content</title>
                <link>http://blausen.com/news/164</link>
                <guid>http://blausen.com/news/164</guid>
                <pubDate>Mon, 24 Nov 2008</pubDate>
                <description><![CDATA[<h3 align=\\\\\\\"center\\\\\\\">Rapidly Growing PBN Using Blausen Content to Aid in  
Patient Education and Client Staff Training</h3> 
 
<p>Houston, November 24, 2008 --- Blausen Medical Communications, developer and owner of the world’s largest library of medical animations, announced today it had licensed the Blausen Human Atlas to PBN for distribution in its rapidly expanding digital media network. Headquartered in Belmont, California, PBN delivers tailored content to healthcare providers and patients, via high-definition (HD) flat-screen monitors in staff lounges, waiting and examination rooms to support staff training and patient education.</p> 
<p>Bruce Blausen, Founder and CEO of Houston-based Blausen, said, “We’re seeing continually increasing use of our Human Atlas products, as companies realize their power to engage audiences and clearly communicate what could be extremely complex subjects. PBN’s use of this content will enhance what already is an extremely attractive offering for their healthcare provider customers and prospects.”</p> 
<p>Agreeing with Blausen’s assessment, Julian Goduci, Founder and CEO of PBN says, “Doctors and dentists now have a unique opportunity to streamline their business using advanced digital technology. We hope to be a new dynamic communication platform to help them market their services, help their patients better understand those services and help advertisers effectively reach targeted audiences. Using Blausen Human Atlas content as part of that platform will contribute significantly to success in all of those areas.”</p> 
 
<h3>About Blausen Group</h3> 
<p>Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal.<strong> Blausen Medical</strong>, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world’s largest library of medical and scientific illustrations and animations. <strong>Blausen Media</strong> is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. <strong>Blausen Legal</strong> specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at <a href=\\\\\\\"http://www.blausen.com\\\\\\\">www.Blausen.com. </a></p> 
 
<h3>About PBN</h3> 
<p>Professional Broadcast Network was founded in May 2008 as a California C Corporation based in the Silicon Valley in Belmont, California. PBN is an end-to-end digital communication and media content provider, servicing businesses, their clientele, and targeted audiences.  Professional Broadcast Network’s mission is to utilize advanced technology to deliver a more entertaining and educational communication, targeted at the patient (you and I) and healthcare providers.   This platform referred to as PBN Solution is designed to enable professionals to capture more customers, increase revenues, while creating an innovative ad-serving platform.  By utilizing digital signage technology, PBN can offer Health care professionals a cost competitive solution able to deliver a targeted predetermined message to a specific audience. Secondly, by utilizing advanced Internet marketing strategies such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and multiple promotional websites, PBN drives patients to the practice with accuracy and consistency. The PBN solution combines advancements in content management, web-enabled digital signage technology, and internet marketing.  Now for the first time, solutions that were only available to big business are accessible to everyone. </p> 
<p>Currently, PBN is the only company providing Digital Signage for advertisers, training and entertainment in a single solution. PBN has formed, and will continue to develop, alliances and key strategic partnerships with top medical, dental, and media content companies in the digital space to achieve this goal.</p> 
 
 
<p><strong>For More Information Contact:</strong><br /> 
Blausen: Grant Peterson ( <a href=\\\\\\\"mailto:gpeterson@blausen.com\\\\\\\">gpeterson@blausen.com</a> ) 713-334-6722<br /> 
PBN: Nikos Acuna ( <a href=\\\\\\\"mailto:nacuna@pbn.tv\\\\\\\">nacuna@pbn.tv</a> ) 650-655-2051</p> ]]></description>
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                <title>Blausen Medical Communications Plays Role in New National Television Series, THE DOCTORS</title>
                <link>http://blausen.com/news/163</link>
                <guid>http://blausen.com/news/163</guid>
                <pubDate>Tue, 04 Nov 2008</pubDate>
                <description><![CDATA[<h3>One-Hour Daytime Talk Show 
to Use Blausen Human Atlas Content
</h3>

<p>Houston, November 4, 2008 --- Blausen Medical Communications has licensed its Blausen Human Atlas animations and illustrations library to THE DOCTORS, the #1 new, one-hour syndicated daytime talk show from the creative team behind the long-running hit series DR. PHIL. </p>
<p>Produced by Stage 29 Productions and distributed by CBS Television Distribution, THE DOCTORS provides viewers a source of reliable and fascinating medical and health advice, dispensed daily by a distinguished panel of “on-call” professionals.  </p>
<p>Under this deal, THE DOCTORS will feature wide-ranging content in the Blausen Human Atlas animations and illustrations library on the shows. With over 275 topics ranging from “what is asthma?” to “how do x-rays work?”, the Blausen material will help provide impactful and understandable scientific visualization of the specific topics discussed by the regular team of four doctors hosting the show. </p>
<p>Bruce Blausen, Founder and CEO of Houston-based Blausen said, “We consider CBS and THE DOCTORS use of our content to be an exciting and innovative approach to engaging and educating consumers about medical and healthcare subjects. It goes to show the presentation and discussion of sometimes highly complex concepts can be enhanced by the right demonstration of the physical properties involved. I would think viewers will find the program highly engaging.”</p>
<p>Taped in front of a live audience in Hollywood and airing five days a week, THE DOCTORS discusses what people need to know to live their best lives. It premiered nationwide in September 2008 (Check local listings for station and time). </p>

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                <title>Healthcare Marketers’ Demand Surges for Blausen</title>
                <link>http://blausen.com/news/162</link>
                <guid>http://blausen.com/news/162</guid>
                <pubDate>Tue, 21 Oct 2008</pubDate>
                <description><![CDATA[<h3>From individual healthcare facilities to multinational medical information resources, companies are eager to license Blausen content.</h3>

<p>Houston, October 21, 2008 --- Blausen Medical Communications, developer and owner of the world’s largest library of 3D medical animations, reports unprecedented demand for licensing access to its Human Atlas content. Blausen announced today new licensing agreements with clients across the medical marketing spectrum:</p>
<p>Jacksonville-headquartered Blue Cross/Blue Shield of Florida (<a href=\"http://www.bcbsfl.com\" target=\"_blank\">www.bcbsfl.com</a>) will be using the Blausen Human Atlas for their new Spanish-version website.</p>
<p>McAlester Regional Health Center (<a href=\"http://www.mrhcok.com\" target=\"_blank\">www.mrhcok.com</a>) in McAlester, Oklahoma, has licensed multiple Human Atlas topics for use on its website.</p>
<p>Best Doctors (<a href=\"http://www.bestdoctors.com\" target=\"_blank\">www.bestdoctors.com</a>), Boston-based multinational provider of medical review services, is securing access to the Human Atlas in four languages for distribution throughout Europe.</p>
<p>In commenting on the strong client demand for the Human Atlas content, Bruce Blausen, Founder and CEO of the Houston-based company said, “We’re seeing very strong interest from a variety of companies across the medical/healthcare spectrum. It reflects what we’ve known for a long time: when marketing to both professionals and consumers, engagement is everything…in terms of initial awareness, then understanding and finally acceptance. The richness and clarity of our content strongly contributes to the success of our client’s marketing communication efforts.”</p>

<h3>About Blausen Group</h3>
<p>Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal.<strong> Blausen Medical</strong>, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world’s largest library of medical and scientific illustrations and animations. <strong>Blausen Media</strong> is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. <strong>Blausen Legal</strong> specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at <a href=\"http://www.blausen.com\">www.Blausen.com. </a></p>

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                <title>Blausen Medical Communications Forms Marketing Alliance With Italy\'s Mix-x Consultancy </title>
                <link>http://blausen.com/news/161</link>
                <guid>http://blausen.com/news/161</guid>
                <pubDate>Wed, 15 Oct 2008</pubDate>
                <description><![CDATA[<h3>Milan-Based Firm to Promote Blausen\'s World-Recognized Medical Animations Library and Creative Support to 
Pharma and Biomedical Marketers</h3>

<p>Houston, October 14, 2008 --- Blausen Medical Communications, developer and owner of the world\'s largest library of medical animations, announced it has joined with Milan-based Mix-x Consultancy to promote and license Blausen\'s animation library throughout Europe. In addition, Mix-x will be able to draw upon and offer clients the creative communications support of Blausen Media, Blausen\'s creative agency, specializing in branding and integrated communications for the Pharma and Biomedical industries.</p>

<p>Bruce Blausen, Founder and CEO of Houston-based Blausen described the cross-Atlantic tie-up as a major win-win for both companies. \"It\'s really positive to be allied with a respected player like Mix-x within the European Pharma and Biomedical markets. Now, in addition to their respected strategic and branding credentials, they will be able to offer clients licensed access to the Blausen family of atlases with over 7,000 animations, as well as bring to bear  our considerable creative expertise on what can be complex marketing tasks.\"</p>

<p>Further endorsing the alliance, Rita Zilich, Partner and CEO of Mix-x, enthusiastically described the benefits to both companies. \"By offering access to Blausen\'s extensive animation content and creative product and support, Mix-x now has an expanded portfolio of leading edge solutions to offer our clients. Importantly, we have the local market knowledge and understanding that will enable us to apply them most effectively.\"</p>

<h3>About Blausen Group</h3>
<p>Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal.<strong> Blausen Medical</strong>, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world\'s largest library of medical and scientific illustrations and animations. <strong>Blausen Media</strong> is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. <strong>Blausen Legal</strong> specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at <a href=\"http://www.blausen.com\">www.Blausen.com. </a></p>

<h3>About Mix-x</h3>
<p>Mix-x is a marketing communications company specialized in patient education tools and public awareness projects for the healthcare and pharmaceutical sectors. Through its team of strategic consultants and subject matter experts Mix-x enhances the communication of General Practitioners and Medical Specialists in their daily interaction with patients. A further area of activity relates to campaigns aimed to raise the awareness of healthcare issues with the General Public.For more information regarding Mix-x, please contact <a href=\"mailto:info@mix-x.com\">info@mix-x.com</a></p>

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                <title>Blausen Founder and CEO Shares International Marketing Insight in Entrepreneur Magazine Interview</title>
                <link>http://blausen.com/news/160</link>
                <guid>http://blausen.com/news/160</guid>
                <pubDate>Mon, 08 Sep 2008</pubDate>
                <description><![CDATA[<p><strong>Bruce Blausen Cites Need to Tailor Product Delivery by Country</strong></p>

<p>Houston, September 8, 2008 --- In the September, 2008 issue, Entrepreneur Magazine interviewed Bruce Blausen, Founder and CEO of Houston-based Blausen Medical Communications and other successful entrepreneurs, regarding how they drive growth in markets around the world.</p>

<p>Referring to the differences among overseas users of the Company’s high tech medical atlases, Blausen emphasized that it was important to concentrate on product basics, and then adjust the elements by country that can drive acceptance and use. For instance, in the Netherlands customers wanted to access the atlases via a web portal, while in Asian markets alternative access via PDA’s and cell phones was desired.</p>

<p>Emphasizing the importance of understanding markets from Europe to Asia and not being tied to a U.S - only marketing model, Blausen said \"What works in the U.S. won’t necessarily work in diverse international markets. Many times you’ve got to adjust some of the components to make it truly attractive to them.\"</p>
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                <title>Bruce Blausen featured on The BusinessMakers radio talkshow</title>
                <link>http://blausen.com/news/159</link>
                <guid>http://blausen.com/news/159</guid>
                <pubDate>Thu, 24 Jul 2008</pubDate>
                <description><![CDATA[<p>On July 19, Bruce Blausen, Founder and CEO of the Blausen companies, was interviewed on <a href=\"http://www.thebusinessmakers.com\">The BusinessMakers</a>, a radio talk show focused on free enterprise and entrepreneurialism. The show features successful entrepreneurs and leading corporate leaders, sharing their very personal stories about building and growing successful businesses.</p>

<p>In the interview Bruce shares with host Russ Capper the early idea that grew into Blausen Medical and the world's largest medical illustration and animation library with its current international scope. In addition, Bruce explains the roles of his other Blausen business units, <a href=\"http://blausenmedia.com/home\">Blausen Media</a>, a full service marketing communications agency, and <a href=\"http://blausen.com/legal/home\">Blausen Legal</a>, which provides legal professionals with access to Blausen's medical animations and illustrations.</p>

<p>
<a href=\"http://www.thebusinessmakers.com/2008/07/19/episode-163-featured-guest-bruce-blausen-blausen-medical-communications-inc/\">Click here to listen now!</a></p>
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                <title>Blausen Medical has updated CMA Topic: Chickenpox</title>
                <link>http://blausen.com/news</link>
                <guid>http://blausen.com/news</guid>
                <pubDate>Mon, 02 Jun 2008</pubDate>
                <description></description>
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                <title>Blausen Medical adds Topic #275, Allergen Vaccines, to the CMA library</title>
                <link>http://blausen.com/news</link>
                <guid>http://blausen.com/news</guid>
                <pubDate>Thu, 15 May 2008</pubDate>
                <description></description>
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                <title>eHealthcare Leadership Awards Begins Call for Entries</title>
                <link>http://blausen.com/news/156</link>
                <guid>http://blausen.com/news/156</guid>
                <pubDate>Wed, 14 May 2008</pubDate>
                <description><![CDATA[<p>Rye, NY, May 14 "The eHealthcare Leadership Awards program, which drew more than 1,100 entries last year, recognizes the best Web sites of healthcare organizations, online companies, pharmaceutical/medical equipment firms, corporate suppliers, and business improvement initiatives.  The program is presented by eHealthcare Strategy &amp; Trends."</p>

<p>"This is an exciting time for the Awards program,” says Mark Gothberg, Awards chairman and editor of eHealthcare Strategy &amp; Trends.  “Many organizations have made significant improvements in their sites, focusing on key revenue and cost-savings centers that affect patient satisfaction and safety, physician and employee effectiveness, and quality communications.  Web 2.0 is also changing the landscape of how sites look and how health content is presented."</p>

<p>The 2008 program features 12 award categories Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Employee Recruitment, Best Newsroom, Best Web 2.0, Best Quality Communication, Best Overall Internet Site, Best Intranet Site, and eHealth Organizational Commitment.</p>

<p>Organizations enter under one of 17 classifications so that they compete only against others of comparable type, size, and resources.  Platinum, gold, silver, and distinction awards may be given in every classification for each award category.  An independent panel of individuals familiar with healthcare and the Internet evaluates entries. </p>

<p>Winners will be honored during the Twelfth Annual Healthcare Internet Conference, November 10 - 12, in Orlando. </p>

<p>Major supporters of the Awards are Blausen Medical Communications, a Houston-based supplier of medical animation and graphics; Coffey Communications, a Walla, Walla, WA-based provider of print and online healthcare content; CareTech Solutions, a Troy, MI-based supplier of turnkey products to reduce cost and improve efficiency; Element115.net, an information technology solutions company in Chicago; IGCN, an Easton, PA, firm that offers content management and interactive disease management products; Atlanta-based PhotoBooks, which provides physician directories and custom Web sites; Private Health News, a Cincinnati-based supplier of e-health newsletters and CRM tools; Professional Research Consultants, a market and customer research firm based in Omaha, NE; and StayWell Custom Communications, an Evanston, IL-based supplier of custom Web solutions and print publications.</p>

<p>The Awards are also sponsored by Acsys Healthcare, Farmington, CT; Creative Change, Glastonbury, CT; MedSeek, Birmingham, AL; MedTouch, Cambridge, MA; and Monigle Associates, Denver.</p>

<p>Published by Rye, NY-based Health Care Communications, eHealthcare Strategy &amp; Trends is a leading publication for Internet knowledge and management.  Its sister publication, Strategic Health Care Marketing, has served the healthcare industry since 1984.</p>

<p>Organizations can enter at <a href=\"http://www.strategichealthcare.com/awards\">www.strategichealthcare.com/awards</a> or call 914/967-6741 to obtain an entry form.  Entry deadline is June 30.  Design, strategy, and PR firms may enter on behalf of clients.</p>]]></description>
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                <title>Blausen Medical has launched the Japanese Atlas</title>
                <link>http://blausen.com/news</link>
                <guid>http://blausen.com/news</guid>
                <pubDate>Fri, 11 Apr 2008</pubDate>
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